Urban Farm-It Elliot-Webb-growing-scaled About us

Grow your own made easy

Urban Farm-It is an organisation aiming to instigate and facilitate a positive shift in culture around food production and consumption. We will achieve this through education and by providing both simple and high tech solutions to in-home food production.

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Welcome Urban Farmers!

My name is Elliot Webb, a mad grower and teacher of alternative agriculture, based in England. I have always had a passion for the natural world and the bounty it can produce. On completion of my BSc Degree in Aquaculture and Fisheries Management, I sought a career in traditional fish farming where I experienced first-hand the impact that such a supply chain can have on the environment and quality of our food. Frustrated by the productivity gap between commercial farming technology and home level production, I sought out a solution.


Following much trial and error, I found that by utilising high tech and intensive methods, combined with natural ecosystems and a permaculture mind-set, the goal of encouraging self-sustaining and eco-friendly food sourcing habits is made possible. Starting life in a shed in Kent, Urban Farm-It is now committed to growing into the voice and hub for subsistence producers, allowing people of all experience levels access to clean, green, traceable and high-quality food.


Our renowned oyster mushroom grow kits!

We love all sorts of alternative agriculture and growing food but our most popular product has always been our oyster mushroom grow kits. With these kits you can grow your own mushrooms right in your own home. People love these for gifting to friends

Urban Farm-It Kid-with-blue-grey-kit-2 About us